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HOME 2017-07-03T11:49:28+00:00

Eight likely mistakes that can kill your eCommerce business

After spending lots of precious time and money building you ecommerce business, it could be very saddening and devastating if you do not reach your target o do not get sales as expected. Check well; you might be committing some mistakes that are fatal and destructive for your eCommerce business.

Here in this article, we would identify eight likely mistakes that can kill your eCommerce business.

  1. Underrating the power social proof. Until you have a social proof about your products, most people might not trust your product descriptions. Most people would need a social proof in times when they doubt whether to buy or not. If you cannot provide a social proof, then they might leave. Your customers are likely to buy a product with the most number of positive reviews. This why you should see to it that your customers leave positive reviews after purchasing.
  1. Creating a store without a logo. Many people make this mistake. The first thing a customer sees when he/she visits your store is your logo. The impression your visitor gets from the logo decides if he/she will stay or not. Most people neglect creating a logo because they think they need lots of money to create one but on the contrary, it is not true. You can get a catchy logo for little or no amount of money. You can also create your logo yourself.
  1. No contact page or about information. A lot of eCommerce entrepreneur make this mistakes often. Most entrepreneurs do not understand the value of a proper contact page or about information. The about page is the second most visited page on each site. This page is one of the crucial pages in your site; it gives your customer a reason to trust you more. A proper contact page or about information must contain a personal story (about you, your store and your products), your location details and an Email address.

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The fact is that business is so vast and consuming to start focusing on so many things. The more particular you are, the better you would be able to keep and hold your business together. Focusing on many things would consume your energy and might amount to nothing. Focus on one thing at a time.

  1. Forgetting about site performance. If your site takes a lot time to load, it would definitely drive potential customers away. Your site might be fancy and beautiful, but if it takes more time to load, most customers would not take a look at it.
  1. Underrating the power of SEO. SEO can drive traffic to your website and generate more sales for you, and that is only when you know how to use SEO. Although learning SEO is not hard, but it is not easy. If you know that you can’t go through the process of learning SEO, you can purchase on Fiverr.
  1. Limiting your social media reach. The best way to interact with your customers is by using your social media as a tool, this way you would gain your customers trust and followership. Adding a social share button on your page would give your customers the chance to like, tweet or pin your fabulous contents.
  1. Having the old mentality of “I have built it, they will come.” There is this mentality that kills most eCommerce site. It is the ‘’I have built it, they will come” mentality. Even if your website is beautiful and filled with great products, you have so much more work to do to make your targeted audience find you.

 

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